What is the impact of video consultations on sales in digital marketing for health tourism?
“One of the factors that will significantly contribute to sales in health tourism is doctor video consultation.”
In medical tourism, your potential clients will gather information about you from your website, YouTube channel, social media content, and customer reviews. These are fundamental elements of trust for those seeking treatment.
Video consultations between patients and doctors significantly impact sales. No matter how highly qualified your healthcare consultants are, they can never replace speaking with a doctor. Patients who have online consultations with a doctor are considered very close to making a purchase.
How should a video consultation (video call) for health tourism be conducted?
Offering video consultation services for free would significantly waste the doctor’s time, so it should only be offered to patients who have passed the initial screening and are close to being considered for surgery. The initial consultation should be conducted by a medical consultant, and information such as patient history, suitability for surgery, BMI, and existing medical conditions should be requested, along with photographs.
This initial screening will prevent wasted time. For example, a patient who is not suitable for treatment will not only waste the doctor’s time but also lead to a decrease in motivation for the patient if they are found unsuitable for surgery; in some cases, this can even result in patients writing negative reviews.
It is important to remember that a significant percentage of patients applying for plastic surgery operations, especially in medical tourism, are unhappy with their lives and some have psychological problems. This should be analyzed before a doctor-visual consultation, and the appointment for a video consultation should be scheduled afterwards.
How long should a doctor’s video consultation (video call) last?
Patients will have very long expectations, but the goal here is a preliminary consultation with the doctor. This consultation can be offered free of charge to potential clients who have paid a deposit and made a reservation, or it should be given to clients who are close to making a sale. Offering the consultation directly to the patient damages the corporate structure and company reputation. Since video consultations are generally offered free of charge as a marketing strategy, a 5-minute session is a reasonable amount of time for a free consultation.
How should a video consultation (video call) be conducted?
Prior to a video consultation, the patient’s medical history (visual or video recordings) must be approved by the doctor.
After approval, the Health Consultant/Sales Representative must schedule an appointment with the doctor.
The sales representative should connect with the doctor beforehand, introduce the patient, and listen to the details of the consultation. Unless there is a specific topic the patient wishes to discuss with the doctor, the consultation should be completed in the entire session.
